TY - JOUR
ID - 511064
TI - A Multi Objective Geometric Programming Model for Optimal Production and Marketing Planning
JO - Journal of Industrial Engineering, International
JA - JIEI
LA - en
SN - 1735-5702
AU - Sadjadi, S.J
AD - OTHER
Y1 - 2007
PY - 2007
VL - 4
IS - 7
SP -
EP -
KW - Geometric programming
KW - Production and operation management
KW - economics
DO -
N2 - This paper presents a multi objective geometric programming model which determines the product`s selling price in two markets. We assume demand is a function of price and marketing expenditure in two markets. The cost of production is also assumed to be a function of demands in both markets. Our model is a posynomial function which is solved using Geometric Programming (GP). In our GP implementation, we use a transformed dual problem to change the model into an optimization of an unconstraint problem with a single variable solved using a simple line search. In order to study the behavior of the model we analyze the solution in different cases and a numerical example is used to demonstrate the implementation for each case.
UR - http://jiei.azad.ac.ir/article_511064.html
L1 -
ER -